Startup and investor community Silicon Cape has launched its own YouTube channel to enable members to advertise events, programmes or products via online video.
Silicon Cape, founded in 2009 by investor Justin Stanford and entrepreneur Vinny Lingham, in October raised more than ZAR3 million (US$270,000) in funding from South Africa’s First National Bank (FNB), which is being used to expand its operations.
The Silicon Cape YouTube channel is aimed to allow members of the community to advertise relevant information, with members being asked to send clips or links to existing YouTube channels via email or Dropbox.
“If you have video content that you want to put out there of an event, or a community programme or you have a promotional video running up to an event please get in touch and we will suggest the best way for it to be featured on the new Silicon Cape YouTube channel, in our newsletter or on the website,” Silicon Cape said in a blog post.
Outgoing Silicon Cape chairperson Alexandra Fraser told Disrupt Africa in November the organisation was not trying to be the Silicon Valley of Africa and must instead play to its own strengths as it looks to become a regional hub.
“The potential for us to be a major hub in Africa is certainly there, it is about how do we strengthen all of the hubs because we need a network for entrepreneurs to navigate across and expand businesses,” she said.