South African mobile content platform has become the first African startup to be named in the Foundry 50 list, an initiative of Unilever and Lions Innovation that looks to find the world’s top 50 marketing technology startups.
The free-to-download Tuluntulu allows users to minimise data consumption while using content on mobile, and will now join the other 49 startups in receiving a ticket to the inaugural Lions Innovation on June 25-26.
Foundry 50 seeks out marketing technology startups innovating to help brands better connect, engage and relate with people, with the final list chosen by a panel of experts including Founders Forum co-founder Brent Hoberman, co-founder of startup accelerator Collider Rose Lewis, head of Lions Innovation Rob Dembitz, and Olivier Garel, head of Unilever Ventures.
“Startups are pioneering the future of marketing effectively and sustainably,” said head of Unilever Foundry, Jeremy Basset.
“As the world’s second largest advertiser, we’re in a position to lead the way and supercharge the transformation of the marketing industry, making it more efficient, which will benefit consumers, brands and entrepreneurs alike. As a fellow leader in fostering innovation in the creative space, Lions Innovation is the ideal partner and together we’re pleased to be raising the profile of fifty of the world’s leading marketing technology startups to industry leaders.”
Foundry 50 startups are required to be innovative and truly disruptive, clearly differentiated from competitors already in the market. They must be relevant and interesting to the brand and marketing industry, and have raised less than US$10 million in equity funding.
