African digital entertainment company Iroko is launching a Multi-Platform Network (MPN) to provide a framework and platform for aspiring African entertainers.
The platform – IrokoX – is a full-service, cross-media MPN, which Iroko hopes will become the go-to platform for Africa’s digital content creators, enabling them to produce, distribute and monetise new and original short-form content.
Disrupt Africa reported earlier this year Iroko had closed content development and capital deals to the total value of US$19 million, with CANAL+ one of the investors.
Using the company’s in-house production, editing and distribution expertise, IrokoX will provide a suite of services including content production and promotion, programming and branded sponsorship campaigns, and global content distribution.
Last year alone, the company paid out US$550,000 to its content partners, while it has already generated over 5.5 billion minutes viewed and over 1.5 billion views through its existing distribution deals with platforms such as Vimeo, Spotify, Deezer, iTunes and Google Play.
“Creation. Distribution. Monetisation; this is what IrokoX is setting out to provide for our continent’s creative pioneers, in order to capture and lead the fast-paced social media and online video market for the continent,” said Oluchi Enuha, general manager of IrokoX.
“Africa is brimming with creative talent, much of which is stifled by poor access to production facilities, or poor understanding of how to monetise content. With IrokoX’s considerable expertise in these areas, we are ideally positioned to support and develop thousands of amazing African and Africa-inspired content creators.”
