South African agri-tech startup FarmTrace, a cloud-based farm management tool that offers a diverse range of tools to help farmers manage their operations, has raised an undisclosed amount of funding to help it expand operations.
Based in Tzaneen, Limpopo and Stellenbosch, Western Cape, FarmTrace is a leading agricultural ERP system, providing farmers with cloud software to complement their operational requirements. The FarmTrace software integrates all production activities into a single management platform that enables farmers to monitor and control their operations from anywhere in the world.
The company has announced a “large” equity investment from Secha Capital and Hassium Capital, which will grow FarmTrace’s capacity and ensure continued customer success. FarmTrace aims to serve more farms, add more products and expand to more geographies.
“FarmTrace started in 2015 and we have bootstrapped exponential growth by working intimately with our clients to solve their needs. We have a long back-log of interested farms, so we decided to raise capital to accelerate our growth and meet the needs of more farmers by hiring additional software developers, engineers, project managers and implementation consultants,” said Jacques du Plessis, FarmTrace co-founder and CEO.
“We’ve met with many agri-tech companies that treated agriculture as a homogenous sector and were not built with the farmer in mind. The FarmTrace team knows the key pain points in farming operations and developed a solution to solve them”, said Brendan Mullen, managing director of Secha Capital.
