Egyptian startups Paymob and Chefaa have announced a partnership to power the digital transformation of pharmaceutical payments in Egypt.
Paymob was founded in 2015, and its omnichannel gateway offers more than 40 payment methods and empowers over 200,000 SME merchants to manage and scale their businesses.
Chefaa, meanwhile, is a GPS-enabled healthcare benefits platform designed to assist customers and chronic patients in managing their medication needs.
The partnership between the two venture-funded startups will digitise pharmaceutical payments by powering seamless and secure online card payments as well as point-of-sale (POS) payments upon delivery. Chefaa customers can also access several BNPL payment methods through Paymob’s gateway, which helps elevate the financial burden of up-front payment for medicine and healthcare products.
By driving the adoption of digital payments in the health sector and fueling online orders, the Paymob-Chefaa partnership will enable smaller pharmacies to reach a broader customer base and increase sales. The partnership also streamlines prescriptions for chronic patients who require recurring refills.
“We are thrilled to partner with Chefaa as we see a massive opportunity to fuel the growth of e-pharmacies and online medicine orders in Egypt via access to Paymob’s cutting-edge payment solutions. The sector is ripe for innovation and our partnership with Chefaa will enhance customer experiences and drive digital adoption in the marketplace. It’s a win-win for the ecosystem,” said Gillan Shaaban, CCO of Paymob.
Dr Rasha Rady, COO and co-founder of Chefaa, said the partnership with Paymob was a significant milestone in its comprehensive approach to patient care.
“By empowering patients with a digital payment solution that is designed with their unique needs in mind, we aim to ease patients’ worries, foster trust, and build lasting relationships based on compassion and support while leading innovation in our sector,” she said.
