Nigerian startup Beauty Hut is working to transform the African beauty market by empowering consumers and businesses who typically struggle to source for affordable, authentic, and highly sought-after beauty products through effective product distribution.
A beauty and personal care distributor founded in 2023 by Subuola Oyeleye, Beauty Hut was formed in order to champion women in Africa through the beauty industry.
“African consumers typically have a difficult time finding highly sought-after beauty and personal care products, for a number of reasons,” Oyeleye told Disrupt Africa.
“Beauty and personal care products in Africa are often sold at exorbitant prices, and are inauthentic and inaccessible without having to ship from other countries. The interesting thing is that all these brands actively desire a presence in Africa to solve these problems – they just struggle to find the right partners.”
This is where Beauty Hut steps in – bridging the gap between beauty and personal care brands and African consumers through strong brand partnerships and effective product distribution channels.
The startup has already amassed 2,300 paying customers, making retail margins on products it distributes on behalf of local and international beauty and personal care brands to distribute their products on the African continent.
Currently funded by angel investors, and the ARM Labs Lagos Techstars Accelerator, Beauty Hut plans to raise a pre-seed round in the coming months.
“We’re currently operating primarily in Nigeria, but Africa is the goal,” said Oyeleye.
