Mastercard and Women Choice have expanded their partnership to further invest in the development of women entrepreneurs across Africa and the Middle East with two new programmes.
Women Choice – an international organisation dedicated to advancing women’s personal and professional development – launched its pilot cohort in 2023, while global financial services powerhouse Mastercard has long been at the forefront of providing women with access to digital tools, training, mentorship and networking opportunities.
The two organisations have now expanded their existing partnership to launch two programmes – ImpactHer and EmpowerHer – to support women entrepreneurs in growing their businesses and creating jobs across Africa and the Middle East.
These programmes will offer comprehensive support via training and mentorship for women entrepreneurs and helps them create employment opportunities for other women in their chosen field.
“At Mastercard, we are committed to creating a more inclusive and equitable world, where everyone has the opportunity to thrive. Our expanded partnership with Women Choice will not only have a significant impact on women in the workplace across the region, but also provide women entrepreneurs with the right skills, resources and tools to succeed and drive economic growth in the region,” said Amnah Ajmal, executive vice president for market development for EEMEA at Mastercard.
“We are proud to see the successful results of the programme launched in 2023 in collaboration with Mastercard and are excited to see the partnership continuing to grow through 2024. We are now focusing on scaling the impact. Bringing change and improving the situation of women in the workplace and providing support to women-led businesses is a key element to help economies in the Middle East and Africa region grow and further thrive,” said Nezha Alaoui, founder and CEO of Women Choice.
