Senegal’s Logidoo, a logistics solutions provider dedicated to facilitating trade across Africa, has launched Afridoo, a tool designed to simplify online sales and empower African merchants.
Founded in 2020 by Tamsir Ousmane Traoré, Logidoo has developed a comprehensive solution covering the entire logistics value chain. By integrating actors from both the formal and informal sectors, it ensures extensive market coverage, encompassing everything from transportation to cash management.
Already operating in Senegal, Morocco, Ivory Coast, and Tunisia, the startup has so far onboarded more than 3,000 logistics providers, completed over 100,000 operations, and served over 400 clients.
Disrupt Africa reported earlier this year Logidoo had raised a US$1.5 million round of funding to enable it to enact its “ambitious” expansion plan, and it has now embarked on that journey with the launch of Afridoo, a comprehensive solution for SMEs, individual merchants, and companies looking to establish or expand their presence in the African e-commerce landscape.
With Afridoo, businesses across the continent can streamline their online operations, expand their reach, and overcome logistical challenges. The user-friendly platform integrates an Order Management System (OMS), a Warehouse Management System (WMS), and a Last Mile Management System (LMS), a unique combination that enables merchants to efficiently manage all aspects of their online stores.
“Afridoo eliminates the complexities of managing separate platforms for inventory, orders, and deliveries,” said Tamsir Ousmane Traoré, CEO of Logidoo.
“By offering a centralised platform to manage online stores, track inventory, process orders, and connect with customers, Afridoo empowers businesses to take control of their online operations.”
