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GIIG, SparkRockets launch AI-driven startup tool for rapid, accurate ideation

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By Tom Jackson on March 18, 2025 East Africa, News, North Africa, Southern Africa, West Africa

The Global Innovation Initiative Group (GIIG) has partnered with SparkRockets, a groundbreaking AI-powered tool designed to level the playing field for entrepreneurs in emerging markets, to launch an AI-powered platform for validating new business ideas.

GIIG is the driving force behind the African Startup Awards, the GIIG Africa Foundation, and the GIIG Africa Fund, interconnected initiatives that unite a pan-African innovation community spanning 55 countries.

As part of the GIIG Foundation’s C2V.ai startup toolkit, SparkRockets empowers business founders to rapidly validate and accelerate their ideas with the support of an AI-driven co-pilot.

SparkRockets takes as little as a single sentence business description, and in just 90 seconds, it builds out an entire business validation roadmap. 

“For too long, startup success has been skewed by access to resources, not just the strength of the idea,” said Jo Griffiths, co-founder of GIIG. “Enabling African entrepreneurs to access SparkRockets is a massive leap forward in our ability to have impact at scale.”

The SparkRockets AI toolkit was successfully piloted in Ethiopia, where early-stage startups leveraged the platform to refine their ideas and secure investor interest. 

“Sparkrockets is a vital tool for startup founders, offering business prototyping, pitch decks, and key documentation. It simplifies the process of turning an idea into reality with structured guidance and initial analysis. I highly recommend it to entrepreneurs mapping out their vision,” said Elsabet Gebre, product manager of the GIIG Ethiopian pilot project.

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Tom Jackson
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Passionate about the vibrant tech startups scene in Africa, Tom can usually be found sniffing out the continent's most exciting new companies and entrepreneurs, funding rounds and any other developments within the growing ecosystem.

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