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Kenya’s BuuPass wins global award for “most innovative” travel booking solution

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By Tom Jackson on May 21, 2025 East Africa, Startups

Kenyan startup BuuPass, East Africa’s leading digital mobility platform, has been awarded the prestigious “Most Innovative Online Travel Booking Solutions in Africa” award by International Explorer, a renowned global travel authority. 

Founded in 2016 by Sonia Kabra and Wyclife Omondi, BuuPass is a B2B2C mobility marketplace that enables users to search, compare, and book travel tickets via web, app, or USSD, while its SaaS platform helps bus operators manage their operations, inventory, and sales. 

So far, the startup has sold over 16 million travel tickets and generated over US$100 million in total value of goods sold, while it has also taken part in the Google for Startups Accelerator Africa and been backed by the Google for Startups Black Founders Fund.

It has now been recognised by International Explorer magazine, which has noted its approach to digitalising travel across the African continent, addressing longstanding challenges in Africa’s transportation sector, including accessibility and payment barriers. The startup features prominently in International Explorer’s latest issue.

“At BuuPass, innovation isn’t just about technology – it’s about creating real-world solutions that make travel more accessible, affordable, and efficient for everyday Africans,” said Kabra, co-founder at BuuPass. “This recognition inspires us to continue pushing boundaries in digital mobility solutions and present Africans with a life without borders.”

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Tom Jackson
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Passionate about the vibrant tech startups scene in Africa, Tom can usually be found sniffing out the continent's most exciting new companies and entrepreneurs, funding rounds and any other developments within the growing ecosystem.

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