SA’s first fully Afrikaans car-trading platform launched

By Tom Jackson on June 16, 2025 Southern Africa, Startups

Stuurwiel, the first fully Afrikaans online car advertising and trading platform in South Africa, has launched.

Brought to market by the team behind ChangeCars.co.za, Stuurwiel caters to what its founders say is a growing demand for online trading platforms that cater to South Africans in languages other than English.

Afrikaans, spoken as a first language by 10.6 per cent of the population, represents a major and often overlooked segment of the market.

“Stuurwiel is our answer to that need,” said Michael Pashut, founder and CEO of ChangeCars and Stuurwiel. “It’s a full platform created with the Afrikaans community in mind, from how it looks and feels to how it speaks.”

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Tom Jackson

Passionate about the vibrant tech startups scene in Africa, Tom can usually be found sniffing out the continent's most exciting new companies and entrepreneurs, funding rounds and any other developments within the growing ecosystem.