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How Uganda’s Pieme helps people turn their homes into part-time restaurants

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By Tom Jackson on October 10, 2022 East Africa, Features, Startups

Ugandan startup Pieme is a social platform that enables locals to turn their homes into part-time restaurants, guest houses, or event venues.

Pieme was founded in 2018 when Joshua Muhindo and John Kainja visited Kenya from Uganda, and wanted to experience authentic homemade meals and meet locals over a plate of ugali, sukuma, and nyama choma. They realised the need for an app that would connect people over authentic homemade meals.

The Pieme platform enables guests to experience authentic local food and affordable accommodation from locals, and haas already expanded to Nigeria and Kenya.

“The gap Pieme experienced is the high cost of food and accommodation in urban restaurants and hotels,” Muhindo said.

The startup has over 10,000 people in public testing, and over 2,000 locals ready to host. It has also partnered with local electric bike companies for last-mile delivery.

“Update has been amazing with over 10,000 people in public testing and targeting 20,000 bookings within this quarter,” said Muhindo.

Pieme is now raising a seed round, and plans to expand into Egypt and Ethiopia within the next year.

“We are also keen on the United Arab Emirates due to its number of tourists, with the social function of the app where people can meet the locals and communities over a meal,” said Muhindo.

The startup monetises via 10 per cent commissions charged on meal and accommodation bookings through its app.

“So far we have been building communities and verifying hosts for both accommodation and meals, and have started taking orders with the integration of our platform with local payment platforms like M-Pesa. Since we are also SDG-driven, all the meals will be delivered with electric bikes,” Muhindo said.

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Tom Jackson
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Passionate about the vibrant tech startups scene in Africa, Tom can usually be found sniffing out the continent's most exciting new companies and entrepreneurs, funding rounds and any other developments within the growing ecosystem.

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