South African company Ratality, a provider of revenue management optimisation software for ground travel operators, has been acquired by the Canada-based Busbud, a global ground travel booking platform.
Founded in 2017, Ratality is a cloud-based software solutions provider that seamlessly allows ground transportation operators to digitally manage their operations and optimise revenues. The company offers solutions across buses, coaches, ferries, charters, tours, and transfers, as well as many other types of ground transportation operators.
The company’s fully integrated, multi-modal management solutions allow operators to better manage their fleets through advanced demand forecasting, dynamic pricing, revenue management, and fleet management among many other sought-after features.
Ratality has now been acquired by the Canadian company Busbud, a leading global mobility group that operates marketplaces focused on ground travel where travellers can book intercity bus and train tickets on over three million routes in over 80 countries worldwide.
By integrating Ratality’s unique expertise, Busbud’s business suite will be enhanced with game-changing features such as advanced demand forecasting, dynamic pricing, fleet and driver management, as well as solutions for the charter and rentals industry.
Joining forces with Ratality enables Busbud to broaden its value proposition to become a complete solution provider for operators worldwide. The acquisition builds upon an existing partnership between the companies and extends Busbud’s reach in Africa.
“Uniting with Busbud expands the reach of our platform to bus operators around the world,” said Arend de Waal, CEO and co-founder of Ratality. “Our innovative revenue management solutions generate immediate ROI for our partners and have already been proven in other travel sectors like airlines. Overall, this combination unlocks untapped potential for bus operators, maximising revenue and operational efficiency.”
LP Maurice, CEO and co-founder of Busbud, said the partnership with Ratality would add a key missing piece to Budbud’s growing B2B offering.
“We’ve heard first-hand from ground travel operators the tangible results they’ve achieved by using Ratality to generate more revenue for their businesses. We were extremely impressed by the technology and capabilities of their platform. It just really made sense to bring Ratality’s team of revenue management experts on board and integrate these features further into our core B2B platform,” he said.
“We wanted these capabilities to be in the hands of all of our operator partners worldwide. We have been partnered with ground travel operators for more than a decade and thrive on their success. We are excited to keep innovating together with Ratality for years to come for the benefit of our operator partners.”
