Kenyan influencer marketing platform Wowzi has partnered Mastercard and Masria Digital Payments in a US$2.04 million deal aimed at transforming the financial management landscape for content creators through innovative digital card solutions.
Launched in 2020 by Brian Mogeni, Mike Otieno and Dr Hassan Bashir, Wowzi has built a self-serve online platform that allows brands of any size or industry to create and manage massive, distributed messaging campaigns utilising thousands of real, everyday customers and fans who get paid to offer authentic endorsements online for the products they already love.
The well-backed startup has now signed a five-year deal with Mastercard and MDP that wull see it provide Wowzi content creators with access to a range of digital card benefits. Leveraging MDP’s expertise in digital payments, these cards are designed to offer content creators a seamless and secure user experience, simplifying both online and offline transactions.
“Our journey has always been driven by the belief that content creators are the heartbeat of the digital age. This strategic partnership with Mastercard and MDP represents a pivotal moment in our mission to empower these creators. Innovation is at the core of our values, and we recognise that the influencer and creator market is underserved when it comes to payment solutions,” Otieno said.
“We are dedicated to being at the forefront of technology solutions that cater to the unique needs of content creators. This collaboration allows us to not only address those needs but to set new standards in financial empowerment, security, and convenience for our valued community.”
