While Africa plays home to an impressive and vibrant startup scene, the continent’s entrepreneurs still face a myriad of challenges…
Author: Guest Post
Demo days are a highlight of the entrepreneurial calendar, with startups and investors alike preparing for these opportunity-filled events. However,…
Traditionally, a business would build a product and hope to find customers who want to buy it. Aggressive marketing tactics…
As Microsoft 4Afrika celebrates its fourth anniversary, regional director Amrote Abdella reflects on some key milestones and learnings of investing…
Private equity has not been the catalyst for growth in Africa that everyone had hoped, write Brendan Mullen and Rushil…
For the South African market to reach the critical mass that will drive the mainstream adoption of mobile payments, consumers…
Kenya bursts with entrepreneurial energy, with small and medium businesses contributing around 90 per cent of GDP. In fact, Kenyans…
Customer service can be a daunting process for a startup, especially when you are growing very fast and required to…
The “Africa Rising” narrative is increasingly giving way to that of “Aspiring Africa”, as the Base of the Pyramid (BoP)…
Having kicked off 2017 with a multi-million dollar investment from Naspers and Kinnevik, Shola Adekoya, chief executive officer (CEO) of Nigerian e-commerce platform…