Egyptian startup Brotinni, a food-tech and dark butcher solutions startup bringing innovation to the meat industry, has raised US$600,000 in a seed funding round to help it scale.
Founded by Dalia Abou Omar in late-2020, Brotinni offers a platform to order hand-cut, farm-sourced and vacuum-sealed fresh meat and poultry. Its offerings also include flash-frozen and ready-to-cook products, and it provides delivery services through its own fleet of drivers.
To ensure streamlined product flow and fast shipping, Brotinni has recently opened its first warehouse to serve its clients across Cairo, marking the completion of its “dark butchery” model, the first of its kind in Egypt and the entire Middle East and North Africa region (MENA).
Its US$600,000 funding round was led by Innlife investments, and Brotinni will use it to further maximise the storage spaces to scale up to meet the needs of a wider section of potential customers.
“Local food and grocery delivery sector has seen tremendous growth over the past few years; however, the raw meat delivery segment has not really gained adequate attention. Through Brotinni, we are set out to shape the future of the meat ordering sector and transform the user experience by taking full control of the cold chain and supply chain operations behind the meat delivery process,” Omar said.
“We are thrilled to receive our very first round of funding, which will enable us to scale our operations, invest heavily in marketing to increase awareness as well as expand the size of our fleet to keep up with customer expectations around speed and accuracy.”
