Disrupt Africa has released the second episode of its two-part podcast series discussing the value of PR to African tech startups, in good times and bad, produced in partnership with Africa-focused public relations company Talking Drum Communications.
Co-hosted by Gabriella Mulligan and Tom Jackson, Disrupt Podcast helps keep listeners in the loop on all that’s going on in the African tech startup ecosystem. Following on from the success of its first few “podumentary” series, including “The essential guide to African VC”, Disrupt Africa has now released “Talking the talk – why African tech startups need effective PR in good times and bad”.
The two-part series, released in partnership with Talking Drum Communications, discusses the value PR can add to growing African tech ventures, how such relationships can be effectively put together, and the importance of effective PR in times of crisis.
“Take it from me – too many startups don’t understand the need for, or value of, effective communications strategies when it comes to telling their story, and even fewer understand how to handle a crisis situation. This two-part series will explain the value of PR, and how to best put in place a strong PR strategy,” said Tom Jackson, co-founder of Disrupt Africa.
“I really enjoyed the conversation and it was a great pleasure working with Disrupt Africa to put this very important series together. Public relations has long been an effective tool for shaping perceptions that support business growth and it is great to see more organisations across the continent take it more seriously. As businesses navigate Africa’s dynamic business landscape, it is essential that we continue to have these conversations to reinforce the importance of effective public relations at every point of the business journey,” said Bemi Idowu, founder and managing director of Talking Drum Communications.
Episode two is available here now.
About Disrupt Africa
Disrupt Africa is the one-stop-shop for all news, information and commentary pertaining to the continent’s tech startup – and investment – ecosystem. With journalists roaming the continent to find, meet, and interview the most innovative and disruptive tech startups, Disrupt Africa is a true showcase of Africa’s most promising businesses and business ideas. Its research arm releases in-depth reports on various aspects of the African tech startup ecosystem, and Disrupt Podcast is one of the leading Africa-focused business podcasts on the continent.
About Talking Drum Communications
Talking Drum Communications is a public relations and communications consultancy that supports companies innovating in Africa to shape perceptions and get more effective publicity for the work they are doing.
Talking Drum works with technology companies, manufacturers and other innovators that are enabling new opportunities to drive economic growth on the continent, delivering successful media campaigns that align with their business goals.
For more information, please visit www.talkingdrumcomms.com
DP #52: Talking the talk – why African tech startups need effective PR, episode 2 – October 1, 2023 – Disrupt Africa has teamed up with Africa-focused public relations company Talking Drum Communications to discuss the value of PR to African tech startups, in good times and bad.
In the second installment of this two-part series, Bemi Idowu of Talking Drum Communications takes us through how PR can help African tech ventures cope in times of crisis.
DP #51: Talking the talk – why African tech startups need effective PR, episode 1 – September 24, 2023 – Disrupt Africa has teamed up with Africa-focused public relations company Talking Drum Communications to discuss the value of PR to African tech startups, in good times and bad.
In the first installment of this two-part series, Bemi Idowu of Talking Drum Communications takes us through how PR can help African tech ventures as they grow, and how an effective PR function is best developed.
