Tunisian retail-tech startup Winshot secures 6-figure funding to improve customer experience

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Tunisian retail-tech startup Winshot has secured a six-figure round of funding to enhance operational efficiency and elevate the overall customer experience for brands, retail chains and franchise leaders.  

Winshot aims to tackle the intricate challenges of retail distribution networks by focusing on two pivotal elements – fostering stronger connections, deeper involvement, and heightened engagement among internal teams operating both in the field and at the point of sale; and utilising real-time monitoring to ensures seamless application of processes and adherence to brand standards at every point of sale within a distribution network.

The startup recently concluded a six-figure round of funding, led by the Tunis-based VC firm 216 Capital, which it will use to establish high-calibre marketing and sales teams to solidify a robust market presence in both France and Tunisia. 

“A fantastic team and a product that addresses a real need in a promising market – these are the reasons why we invested in Winshot. Our investment reflects our confidence in their potential and our commitment to supporting their journey to success,” said Dhekra Khelifi, partner at 216 Capital.

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Passionate about the vibrant tech startups scene in Africa, Tom can usually be found sniffing out the continent's most exciting new companies and entrepreneurs, funding rounds and any other developments within the growing ecosystem.

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