Egyptian mobility startup Tafweela launches end-to-end payment ecosystem

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Egyptian mobility startup Tafweela has launched an end-to-end payment ecosystem that streamlines every aspect of fleet management through a full suite of tools and services.

Tafweela empowers businesses with a seamless tap-and-go system, transforming a corporate vehicle into a payment method. Its suite of services includes fuel payments and maintenance, and insurance and roadside assistance, for enterprise and organisation fleets.

“The Egyptian mobility landscape is ripe for disruption,” said Marwan El Shayeb, Tafweela’s founder and CEO. “We saw a clear need for a solution that simplifies fleet management, reduces operational costs, and enhances transparency. Tafweela is the answer, offering businesses not just efficiency, but also valuable data to optimize their operations and cut costs.”

Tafweela is eliminating the cumbersome cash systems and opaque management for businesses with vehicle fleets, offering a secure, transparent digital solution that replaces cash transactions with a simple tap-and-go system using NFC technology. Fleet managers gain complete visibility and control with detailed spending reports and the ability to set restrictions. Each vehicle receives a unique digital identity, streamlining management and preventing fraud.

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Passionate about the vibrant tech startups scene in Africa, Tom can usually be found sniffing out the continent's most exciting new companies and entrepreneurs, funding rounds and any other developments within the growing ecosystem.

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