How Nigeria’s OMENAI is helping to promote African art globally

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Nigerian startup OMENAI has developed a platform dedicated to championing visual artists from Africa and promoting African art globally. 

Founded by Gbenro Adeyemo in 2021, OMENAI provides a space for both emerging and established artists to showcase their work, aiming to address the lack of visibility for African contemporary art within the mainstream global discourse.

In launching OMENAI, Adeyemo told Disrupt Africa he had merged his passion for art with his background in technology.

“OMENAI identified a significant gap in the market for platforms that cater specifically to African art. While there may be competitors in the art market, OMENAI distinguishes itself through its focus on African art and its commitment to promoting inclusivity and diversity within the industry,” he said.

The startup has secured some venture funding, and has seen what Adeyemo says is “positive uptake” from art collectors, enthusiasts, and individuals interested in African culture and art.

“Our growing presence in the market reflects the increasing demand for platforms that promote African art and provide opportunities for artists to showcase their work,” he said.

Revenue streams for OMENAI include sales of artwork, commissions, and partnerships with brands and organisations aligned with its mission. 

“While profitability may vary, OMENAI remains focused on its long-term vision of making a meaningful contribution to Africa’s visual arts scene,” Adeyemo said.

Launching OMENAI has not been without its challenges, including navigating the complexities of the art market, building relationships with artists and collectors, and establishing a digital platform that resonates with its target audience. 

“However, through perseverance and dedication, OMENAI continues to overcome these obstacles and fulfill its mission of elevating African art on the global stage,” said Adeyemo.

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Passionate about the vibrant tech startups scene in Africa, Tom can usually be found sniffing out the continent's most exciting new companies and entrepreneurs, funding rounds and any other developments within the growing ecosystem.

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