Google has announced the opening of applications for the 2024 cohort of its Hustle Academy, a programme dedicated to accelerating the growth of small and medium-sized businesses (SMBs) in Sub-Saharan Africa.
The Hustle Academy provides comprehensive business education, mentorship, and networking opportunities to SMBs. Since its launch in 2022, over 10,000 businesses have benefited from the programme.
This year, the programme introduces a significant upgrade – business-focused AI training integrated directly into the curriculum. The new AI modules focus on data-driven decisions, optimising operations, and building AI-powered marketing strategies.
“AI holds immense potential for African small and medium-sized businesses SMBs, enabling them to drive innovation, increase efficiency, and unlock new levels of economic growth. The Hustle Academy has supported over 10,000 businesses who have gone ahead to raise funding and create jobs since inception. By incorporating AI into our curriculum, we aim to further amplify this impact, equipping SMBs to harness AI technologies for improved business performance and economic progress,” said Kristy Grant, head of B2B marketing for Sub-Saharan Africa at Google.
Applications for the 2024 Hustle Academy cohort are open to SMBs in Kenya, Nigeria, and South Africa here.
