Egyptian fintech startup bokra, a goal-based investment and savings platform, has partnered precious metals investments firm Dahab Masr to launch a platform that helps users to invest and save in various precious metals such as gold, silver, and platinum.
The bokra app offers personalised and balanced financial and investment planning across different asset classes, which is built for the first time upon asset-backed securities. It empowers users to manage and grow their wealth through fractional ownership of diverse products.
Due to launch in the second quarter of this year, bokra asks users to answer a comprehensive questionnaire to determine their risk appetite, investment tenor, and monthly contribution amount. Based on this, they are matched with a portfolio containing a mix of instruments that align with their goals.
The company closed a US$4.6 million pre-seed round of funding last month, and it has now announced a partnership with Dahab Masr, an Egyptian company that spearheads innovative investment solutions the precious metals market. Together, they have launched the “bokra Dahab” platform, which will offer individuals and SMEs in Egypt, the UAE and Saudi Arabia the opportunity to diversify their investment portfolios while providing a secure and efficient process for investing in precious metals.
“Following our recent announcement of bokra’s goal-based investment app in asset-backed securities, we are proud to join forces with Dahab Masr to introduce our new platform, bokra Dahab. This collaboration allows us to expand our reach and provide investors with a unique opportunity to invest and save in precious metals. We are dedicated to introducing additional platforms in the near future, as we commit to transforming how individuals and SMEs approach wealth management, offering them the highest levels of seamlessness and security across our platforms,” said Ayman El-Sawy, founder and CEO of bokra Holding.
This partnership marks the first of many strategic collaborations with industry leaders across different asset-classes, which aligns with bokra Holding’s approach to extend their offering with the backing of subject matter experts and experienced market leaders, he said.
