Moroccan agri-tech startup YoLa Fresh, which is building a transparent and sustainable fresh food supply network, has secured a US$7 million pre-Series A funding round to help it expand.
Founded by Larbi Alaoui Belrhiti and Youssef Mamou, YoLa Fresh has developed a platform that connects farmers directly with retailers and food service companies. Utilising cutting-edge technology, the company tracks produce from farm to retail, ensuring transparency and minimising waste.
The startup’s US$7 million pre-Series A funding round was led by Al Mada Ventures, with participation from Algebra Ventures, E3 Capital, Janngo Capital, and FMO, the Dutch entrepreneurial development bank.
YoLa Fresh aims to expand beyond Morocco to become a leading player in Africa’s agri-tech space, tackling food security challenges and fostering economic growth across the continent.
“We have achieved remarkable traction and demonstrated product-market fit in less than one year, reinforcing the effectiveness of our innovative business model, which this funding round recognises and supports,” said Youssef Mamou, co-CEO of YoLa Fresh.
“With this funding, we’ll expand our logistics network, bolster our technology, and empower more farmers to deliver high-quality produce directly to consumers,” said Larbi Alaoui Belrhiti, co-CEO of YoLa Fresh.
“As the agricultural sector continues its transition to digital supply chain technologies, we believe that Yola Fresh is well placed to offer real added value to its customers, while having a positive impact on the entire ecosystem. We are delighted to support the company’s commercialisation strategy and expansion,” said Omar Laalej, managing director at Al Mada Ventures.
