South Africa’s Revio, a payment orchestration platform that helps merchants optimise their order to cash lifecycle, has rebranded to “Precium”, a move made to signify the company’s growth from a local processor to a global payments platform.
Founded in 2020 and launched in 2021, Revio is a Africa-focused payment orchestration platform that minimises the complexity, cost, and risk of payment operations, to help merchants reach and retain more customers.
Through a single PCI-compliant platform and API, global and local merchants can access more than 70 payment methods, set up configurable routing and retry rules, and dynamically engage customers throughout the payment journey.
The startup announced a seed investment round of US$5.2 million in October of last year to help it expand across Africa and expand its capabilities, and said it had experienced radical growth in its team, product capabilities, and merchant base.
“Far earlier than expected, the platform attracted the attention of global merchants looking to deepen their reach and realise the full potential of African consumer markets. These merchants demand the highest standards of security, processing reliability, and local expertise, to support their expansion ambitions,” the startup said, explaining its rebrand to “Precium”.
“What started as a venture to provide world-class payment technologies to South African merchants has since become a platform to enable global merchants to access emerging African markets. While our operations remain firmly rooted in South Africa, more and more of our clients are companies abroad. Our rebrand aims to capture our evolution into a globally competitive payment infrastructure platform, purpose-built for enterprise scale,” said Nicole Dunn, co-founder and COO at Precium.
“This exponential growth also attracted the interest of global businesses inside and outside of our industry with similar sounding names to Revio. After careful consideration, we decided to rebrand to future-proof our continued growth and global presence. We’ve leveraged this critical undertaking as a unique opportunity to reflect on our business and brand, and are thrilled to reintroduce ourselves as a home-grown company with an ambition to make a global impact.”
