Egypt-based podcast production company Potcast Productions has secured an undisclosed pre-seed funding round to help enhance its content production capabilities, scale its marketing efforts, and accelerate the development of new series.
Founded in 2020 by Islam Adel, Potcast creates 15 diverse podcast programmes tailored to various target demographics, and has racked up seven million listens and over 600,000 viewing hours within the last six months.
Its pre-seed funding round comes from Innovative Media Productions (IMP), the media company behind Egypt’s Shart Tank television show, which made its first investment in Potcast Productions back in April. It also features renowned investor Ahmed Tarek Khalil.
The funds will be used to enhance the startup’s content production capabilities, scale up its marketing efforts, and accelerate the development of new, high-quality podcast series that cater to a diverse and growing audience. This round of investment will also support plans to produce high quality audio experiences both digitally and offline, further solidifying Potcast’s position as a leader in audio-first content production.
“Securing this follow-up investment from IMP and Ahmed Tarek Khalil is a testament to the hard work and dedication of our team. Their support validates our mission to transform podcasting in the region and propels us forward as we continue to innovate and expand our reach,” Adel said.
