South Africa-founded golf management startup Tagmarshal has raised a multi-million dollar round of Series A investment to fund continued growth in staff, innovation, and new clients.
Disrupt Africa first reported on Tagmarshal in February 2015, but since then the company has raised capital and relocated to the United States (US), where it has established itself as the market leader in on-course optimisation technology.
The company provides courses with full, real-time operational oversight and reporting, giving golf operators the tools to manage pace and flow of play effectively, resulting in enhanced player experiences, increased efficiency through automation, and additional revenue generation.
Tagmarshal partners with several golf management groups, private, daily fee, public and resort courses, including 40 of the top 100 US courses, as well as many US$40-US$60 green fee courses, which are seeing excellent results using the system.
The company’s multi-million dollar Series A capital raise comes in what has already been a successful 2024, with Tagmarshal having seen 57 per cent growth in revenue, added a large number of new customers, and improved both pace-of-play and staff utilisation for its clients.
“The past 12 months have seen a surge in interest in Tagmarshal’s optimisation technology as golf continues to grow,” said Bodo Sieber, CEO and co-founder of Tagmarshal. “Many operators have looked to technology as a solution to create additional capacity and manage the quality of play, prioritising the player experience. This investment signals investor confidence in Tagmarshal, and we look forward to using this equity to continue to innovate and grow, adding value to our partners.”
