Moroccan eyewear startup LNKO has raised an undisclosed amount of funding from the Egypt-based Beltone Venture Capital, the VC arm of Beltone Holding, to help it expand across the continent.
Founded in 2020 by Maha Bennani, LNKO provides direct-to-customer (D2C) eyewear options, including sunglasses and optical frames, offering stylish, affordably priced eyewear through a fully digitised value chain.
With over 100,000 customers, 10 points of sale in Morocco, and a robust online presence across 24 countries, LNKO has established itself as a leader in its industry, and is now planning to expand further across the continent after securing funding.
The investment from Beltone VC is undisclosed, but follows previous investments from the likes of CDG Invest and Launch Africa Ventures.
“We’re thrilled to welcome Beltone Venture Capital as our partner in this next phase of growth across Africa. With their strong track record in supporting successful D2C startups, we are confident that this collaboration will accelerate our vision of making high-quality, stylish eyewear accessible to even more people across the continent,” said Maha Bennani, CEO and founder of LNKO.
Ali Mokhtar, CEO of Beltone Venture Capital, said the equity investment in LNKO marked a key milestone in his firm’s African expansion strategy.
“By partnering with LNKO, we’re backing a visionary company with immense growth potential. Their innovative approach to eyewear and commitment to community empowerment align perfectly with our mission to support transformative businesses across the region,” he said.
