MAX, Africa’s leading mobility tech platform, welcomed Alitheia Capital and Goodwell Investments to its state-of-the-art facility in Ibadan during its annual investee company meetup.
MAX is Africa’s leading mobility technology company, providing on-demand vehicle subscriptions, electric vehicle solutions, and technology infrastructure for drivers, companies, and governments across Africa.
Impact investment firms Alitheia Capital and Goodwell Investments are investors in MAX, and the visit highlighted the ongoing collaboration between the tree organisations as they work towards accelerating the future of sustainable mobility in Africa.
During the visit, the Alitheia Capital and Goodwell Investments’ team, comprising their leadership team and the CEOs of investee companies, toured the Ibadan facility, gaining firsthand insights into MAX’s innovative approach to telematics, fleet control, and electric mobility solutions.
The facility is the epicentre of MAX’s operations, where cutting-edge electric three-wheelers are assembled to address the continent’s unique transportation challenges. It plays a pivotal role in the company’s value chain, incorporating advanced telematics and vehicle tracking systems for real-time fleet management, ensuring both operational efficiency and safety.
Additionally, the site is home to MAX’s 24-hour Champion Support Center, providing round-the-clock assistance to riders and partners. The Champion Activation, another cornerstone of MAX’s strategy, was also showcased during the visit, demonstrating how MAX is empowering local commercial drivers (called Champions) to access vehicle assets, as well as to take the lead in transforming urban mobility.
“We are thrilled to host Alitheia Capital and demonstrate how our Ibadan facility is at the forefront of our mission to revolutionise mobility across Africa. Investors like Alitheia have been instrumental in enabling us to expand our operations, and we are excited about the future opportunities this collaboration presents,” said Chinedu Azodoh, co-founder at MAX.
Tokunboh Ishmael, co-founder and managing partner at Alitheia Capital, said MAX was a visionary company, addressing some of Africa’s most pressing transportation challenges with innovative and sustainable solutions.
“Our visit to the Ibadan facility showcases the potential of MAX, and we are confident that with continued investment, MAX will be able to scale its impact even further across Africa, creating lasting economic, environmental, and social value,” she said.
Els Boerhof, CEO of Goodwell Investments, said her firm’s investment in MAX, alongside Alitheia, reflected Goodwell’s confidence in MAX’s ability to revolutionise transportation across Africa while fostering inclusive economic growth.
“By providing cleaner, more efficient mobility solutions, MAX is not only transforming the future of transportation but also creating countless opportunities for drivers, entrepreneurs, and communities. We are proud to be part of this journey and look forward to seeing MAX’s continued impact on sustainable mobility and empowerment across the continent,” she said.
